Why people don’t trust your business

We have all had the experience of going to find out what a company does, only to discover that the mission goal and list of services is covered in vague sentences which don’t seem to mean anything. If you want people to trust your business and become excited by what you do, they need to be clear on – well – what it is you actually do. Put aside the special jargon, and just write out in plain language what you do for your customers, why, and how it can help them. If you are clear about your service, people will be more likely to come flocking, not least because they will actually know what it is that you are offering them in the first place.